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Gentleman's Journal

  • Nov 6, 2019
  • 2 min read

Barns Furr, Art Director on the magazine Gentleman's Journal approached me earlier this year about shooting for a regular feature they run called "Deconstructed". It involves taking an interesting product or piece of design and shooting it in a completely deconstructed state. There is also a shot of the item "constructed"! For this particular issue the subject was a Bennet and Winch Weekender bag. A beautifully crafted canvas bag made in the UK. For the shoot the stylist Carrie Louise was brought on board. I've worked with Carrie on many shoots before, from Jewellery to Whiskey and she always brings a considered approach to any project. In the case we were fortunate that Bennet and Winch had supplied all of the materials, components and hardware that go into making the bag. The lighting and camera were very straightforward for the main double page spread. I used a single point source to give crisp hard shadows, and even illumination across the set. The camera set up was my Linhof CS679 plate camera. Attached was an IQ 80-mp digital back. The camera movements enabled me to tilt the focal plane across the subject, meaning I could get all the elements pin sharp in a single frame. The majority of the time was spent in arranging and composing the elements into a cohesive composition. The shot needed only minimal post production, just a clean up and simple colour grade.

For the second, "Constructed" execution we put the bag on a simple plinth. This highlighted the bag and enabled a low angle of view. The set up was obviously much more straightforward but the lighting was more involved. Carrie worked some magic with fishing wire and tissue paper to get the bag looking its very best.

 
 
 

5 Comments


Watches and Gems
Watches and Gems
Feb 27

Really fascinating behind-the-scenes insight into this shoot. The concept of “Deconstructed” is such a powerful way to showcase craftsmanship, especially with a brand like Bennet and Winch, where every material and component matters. The technical detail about using the Linhof with the IQ 80-mp back to achieve full sharpness across the frame is impressive. It’s always inspiring to see products presented with this level of precision, much like how the best luxury watches are photographed to highlight their engineering and design. Beautiful execution all around!

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Palazzo Di Luxuary
Palazzo Di Luxuary
Feb 27

Amazing behind-the-scenes insight! The attention to detail in deconstructing and reconstructing the Weekender bag is inspiring. Just like choosing the right platform to sell your watch, careful presentation and precision make all the difference.

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Watches and Gems
Watches and Gems
Feb 03

Amazing concept and execution! The deconstructed design perfectly showcases craftsmanship and creativity. Lighting and composition are impressive, highlighting premium aesthetics. This level of detail truly reflects luxury design, just like luxury watches nj, where elegance meets precision and timeless style.

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Palazzo Di Luxuary
Palazzo Di Luxuary
Feb 03

A beautifully executed feature. The deconstructed approach highlights craftsmanship, materials, and design with real precision. This kind of visual storytelling mirrors how enthusiasts appreciate finely made products, much like the best luxury watches, where detail, construction, and thoughtful design truly set them apart.

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Hassan Ingenious
Hassan Ingenious
Oct 20, 2025

Really enjoyed your article, the focus on refined craftsmanship and timeless style resonates deeply. It also brought to mind the extraordinary heritage of Girard Perregaux Watches, a brand whose dedication to design, precision and luxury mirrors the spirit you highlight here. Thanks for sharing such an inspiring piece!

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